Nextiva

Nextiva is a phone system for businesses – large and small.

But it’s more than that.

With integrations galore, AI & automation built in, it’s designed to help streamline 21st Century communications.

And their website looks just as good as you’d expect an enterprise of this caliber to look.

The design is simple, with big, readable fonts, a sharp blue accent colors and light greys and whites for contrast. The site architecture is clean with plenty of space between rows of information and scores of social proof.

One nice thing about this page is that it’s made for scrolling.

Many companies are afraid of having their homepage be too long, which hearkens back to an outdated way of thinking about the web. The mobile web is small screens and ‘infinite’ scrolling. Think, for instance, about your Facebook Feed.

It never stops.

The point of a homepage is to help prospective customers find the most efficient route to the area of information about which they care the most. If there’s not a lot of content, make your homepage short. A lot to say? Lengthen it.

Finally, this website is very simply laid out, but looks good because of a few tasteful accents in both color and photos. The lesson for your website project? Nice typography, strong accent colors, and big images are all you usually need to make your homepage immersive.