Swipe File

Inspiration & starting points for your next website page or digital project.


Manhattan Women’s Health & Wellness

This is the #1 ranking women’s health doctor in Manhattan. Needless to say, that’s a pretty competitive market.

What we like about this

The site uses big, bold fonts and clear typography that makes it easy for a website visitor to know what they’re looking at and skim to find where they need to go. The bright, bold colors are engaging and feminine, yet strong. Buttons are large with large text and the site loads really quickly.

Architecturally, the homepage makes it easy for a prospective customer to find their way into the service/procedure/information they want to find, while still being exposed to clear ‘selling’ points such as their nice offices, ZocDoc reviews, locations, and friendly doctor(s).

Highly skimmable and engaging, this website does a nice job of being helpful, while nudging a prospect towards a conversion action (e.g., call or book online)

Suggestions we might make

The site is well done, so there’s not much to criticize. The initial paragraph on the homepage is clearly for SEO purposes; it’s more text than I imagine anyone is really going to read. That said, on a mobile device it might actually work because it reduces how many graphics need to load (increasing page speed) and it’s pretty ‘readable’ on a mobile device. On a mobile device, the ‘Book Online” call to action is anchored to the bottom which is good from the perspective of making it easy to click and engage. At the same time, it’s easy to accidentally click if you don’t want to (I almost did).

Finally, the “Services” page is kind of…boring. It doesn’t give much information. Clearly the point is for a website visitor to click into a service to learn more, but it might be nice to see a sentence or two about each service before clicking in. Or maybe just a quick icon/graphic (which they have on the homepage) to help with quickly identifying where a website visitor might want to go. Finally, switching between services isn’t really easy because the only way to do that is to use the breadcrumb at the top. I’d consider adding a “return to the top of the post” button to the screen or a “Other services” selector at the bottom of the page.

That said, this is a wonderful website and a good starting point for your next medical-based website project.


  • Mobile-friendly
  • "Clean" design
  • Clear "Calls to Action" for enhanced conversion
  • Good typographical contrast
  • Bold, engaging design
  • Custom icons
  • Integrate with your system(s) of choice!

SuperWebPros has no affiliation with this company or its creative, including its website. We did not design, do not host, and do not maintain any digital assets for this company. It is presented merely for demonstration and evaluative purposes.