Bench.co

Most business owners have a lot to do on any given day. Bookkeeping is one of those things. And it’s one of those things that gets procrastinated…until tax time.

Bench.co is a subscription-based bookkeeping service for businesses and one of the fastest growing companies in North America.

They are known for their excellent customer service, the resources and support they offer to small and medium sized businesses, budget-based pricing model, and cool software.

But, their website is also pretty great.

They have pictures of real people and custom graphics, including screenshots of their software. The testimonials have pictures of real people and their list of partners and press coverage show strong social proof. The website is conventionally structured to convey key selling points without giving too much information. If you want to know more, you have to click into the page.

That’s good architecture because it allows browsing until you’re ready to dive into the information that matters most to you.

All in all, this is a very clean, modern, and personal website from a company known for providing high-quality, personalized service.